There is an old saying that you catch more flies with honey than with vinegar. Of course, this saying has a hidden lesson, which means that you can achieve more success if you are kind and honest in your dealings with others, than if you are ill-mannered. Sadly, most people in the digital marketing field lack the etiquette for keeping their team members in good humour, and as a result display low levels of professionalism. This shortage of courtesy has affected business relationships, and resulting bottom lines.
In the digital marketing industry, it has become common practice to start emails with a ‘Hi’ and sign off with an informal ‘cheers’. However, many digital marketing professionals have even stopped using these informal greetings, and just send their message as it is. What does this reflect about the business we are currently doing? If a digital marketing specialist cannot take the time to show a bit of compassion in their emails, how do they expect to effectively grow as an industry?
What if digital marketing professionals actually took a step forward, and displayed kindness to show that they care about the digital marketing campaigns they are conducting?
The Webster’s dictionary defines ‘manners’ as:
• A characteristic or customary mode of acting.
• Social conduct or rules of conduct as shown in the prevalent customs.
• Habitual conduct or deportment.
• A distinguished or stylish air.
Likewise, it defines ‘professionalism’ as:
• The conduct, aims, or qualities that characterise or mark a profession or a professional person.
• The following of a profession (as athletics) for gain or livelihood.
After reading these definitions, most people would want to conduct business in a more careful manner. Of all the faux pas in the digital marketing world, the worst is a lack of manners and professionalism. Digital marketing professionals may commit various indiscretions such as failing to introduce a new team member, cancelling a scheduled meeting without any explanation, or sending emails without a signature. However, nothing has a bigger impact on people than a lack of manners and professionalism.
When dealing with people, whether clients or team members, it is better to show them some sort of professionalism than not. In addition, you are more likely to get ahead if you include manners and courtesy, within your communications. The better you communicate and work together, the more likely you are to succeed and bring in higher profits.
Qudos Digital is a leading digital marketing consultancy, and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk.