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Digital Marketing – Apple’s Patent Application

Over the past few months, the digital marketing arena has witnessed a range of moves and countermoves, which point to a change in strategies of the leading digital marketing channels (like Google,...

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Google’s Digital Marketing Relationship With Agency Trading Desks

Most of the big brands that have invested a huge amount of funds in digital marketing, love Google’s reach in display. Presently, the display ad network of Google encompasses more than a million...

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Digital Marketing – Responding To Negative Reviews

In November 2011, Google made an announcement that the ‘ratings and reviews’ portion of its Google Places product had changed. The main objective of making these changes was to collect more...

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When Digital Marketing Leadership is Changed

We’ve seen it happen often. A new digital marketing consultant is hired by the company, and the first thing they do is criticise the digital marketing programme currently being run by the company. In...

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Two Examples Of Digital Marketing Over Smartphones

Digital marketing professionals should think of mobile marketing as a channel for serving customers anytime-anyplace, rather than as a means to spam mobile phone users 24/7. Just because customers...

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Digital Marketing – Yahoo’s New Video Content

According to various digital marketing sources, Yahoo, Google, and AOL will be increasing their investments in original video content. The main reasons for this are the increasing consumer demand for...

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Digital Marketing – Google’s Shopping Functionality

While Google is the number one choice for most people who are searching for information, digital marketing experts wonder if it will continue to be the consumers’ A1 choice for shopping. Here are some...

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Creating Engaging Digital Marketing Content

Audiences like to read information presented in creative ways. Hence, it is important for digital marketing professionals to create unique content, which will be both enjoyable and useful to the target...

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Digital Marketing Solutions For Pavlovian Marketing

In the holiday season, most retailers offer huge digital marketing discounts and free shipping. While this means a high top-line, it also means extremely thin profit margins. Such continuous reward...

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Manners And Professionalism In The Digital Marketing World

There is an old saying that you catch more flies with honey than with vinegar. Of course, this saying has a hidden lesson, which means that you can achieve more success if you are kind and honest in...

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